Innovation and inviting change with KBC
An Willaert
Transformation Agent
Location Brussels, Belgium
Industry Banking / Insurance
Favourite features:
Industry Banking / Insurance
Favourite features:
- Objectives
- Risks
Using Kendis since 2020
Overview
At KBC, they know in order to be a front runner you need to invite change instead of merely reacting to it. The company knew they wanted to not only follow the growing trend of digitization, but change the entire mechanism of online banking. This meant building their own banking app, website, and diverging from the status quo that many other companies inevitably have since followed. To support them in their journey, they decided to transform to working in the Scaled Agile Framework (SAFe) in 2018.
Loading the change
It was the business owners who truly believed in the transformation and were the forerunners of the movement. This allowed optimism to spread throughout the organization as the business leaders were also motivated. Not only with the endless imagination of building state of the art technology but with anticipation of uniting Business with the IT department. KBC transformed as a whole knowing full well that both sides needed to collude in order to deliver best value for their customers. Teams were reformed and team members showing strong leadership rose to the challenge and became Change Agents in every area of the company. The consequence of which, provided opportunities for growth for employees as well as the company as a whole. SAFe training was a key to success according to An Willaert, a Transformation Agent at KBC.
All key roles needed to follow the SAFe training and get certified. This was important as well and even our managers followed two days leading SAFe training so they really know what it was all about and what we needed to reach. — An Willaert.
Doubts
Introducing large-scale change after 20 years is a big feat, and therefore it came with a lot of doubts from people, as An Willaert recalls.
- Why should we change?
- How will you prove that it’s better?
- Can you prove that all companies using SAFe really improved?
This led to in-depth discussions, and addressing these concerns allowed teams to become educated on the need for change, and to be more invested in it in the long run.
Challenge of corona & when Kendis came in
We started in early 2019 with the introduction of SAFe and we had a plan to do the full transformation of over 3000 people in 1 ½ or 2 years. We did some preparational work first and approached how we would do it and train some people in mid 2019. So, when we really started a lot of change in our organization, Corona came in. — An Willaert.
A SAFe transformation during corona is quite a large challenge, but many companies went through similar feats. When it became time to do PI Planning, that is when KBC realized the need for a tool to replace their brown papers. A google search in 2020 led them to Kendis, where they have continued to perform their PI Planning and Tracking of their increments ever since.
Advice for others
When asking An what advice she has for other companies who are looking to innovate, she encouraged patience. An emphasizes the need to find a sustainable way to create change, and involve everyone in the process. When teams feel empowered to make improvements on their own, they will continue to push for growth.
Use it, whatever framework you use (SAFe), as an inspiration, and link everything to the need of your customer or the specific context even. Don’t try to roll our SAFe one size fits all way, but start with the things that are needed in a specific context. Focus on these needs, what people really feel they have an issue with. Try to solve it and do it at their pace and step by step. We are still doing it, we are still transforming. — An Willaert.